Hey love,
I created this brand after burning out, breaking out, and realising the luxury skincare I trusted was harming my skin — and gut! with known carcinogens! One painful reaction led me back to what truly heals: my Ghanaian roots.
My grandmother — a trendsetter, owner of multiple businesses and mother of 12 — glowed without effort. The Ghanaian secret? Pure Shea Butter, rich natural oils, and the kind of deep nourishment that starts from within. Inspired by her and guided by my holistic facialist training, I began to heal — using gut-loving superfoods, Potent plant oils, and soul care. My skin transformed. So did I.
Since then, DWIRA has been featured on the BBC, supported by The King’s Trust, and praised by major publications. More importantly? It’s become a movement — with thousands of men & women transforming their skin, their confidence, and their self-care.
So whether you’re here for the glow, the detox, or just a little more groundedness – I’ve got you.
Welcome to the DWIRA family.
With love & light,
Adwoa x